We launched and optimised a Google Ads campaign tailored to Melbourne Voltage’s key services, targeting local customers searching for electricians, emergency call-outs, and electrical upgrades. By focusing on high-intent keywords and tightly defined geographic areas, we ensured their ads were shown to the right people at the right time. The campaign featured compelling ad copy, call extensions, and conversion tracking to maximise results. Through ongoing testing and budget refinement, Melbourne Voltage began receiving a steady flow of qualified leads with a competitive cost per acquisition – helping them scale their bookings and reduce reliance on referrals alone.